X

What Is This Integration

The X integration stores the conversion configuration Pharos needs for X purchase reporting workflows.

It is intended for accounts that want completed purchases in Pharos associated with X campaign measurement.

When to Use It

Use X when you want:

• purchase reporting tied to X campaigns
• centralized management of X conversion settings in Pharos

Prerequisites

Before configuring X, make sure:

• you have an X ads setup that supports your conversion workflow
• you have a valid access token
• you know the pixel ID
• you know the conversion event ID you want to use for purchases

How to Configure It in Pharos

1. Open the X integration page in admin settings.
2. Enable the integration.
3. Enter the access token.
4. Enter the pixel ID.
5. Enter the conversion event ID.
6. Save the settings.

What Happens After It Is Enabled

After the integration is enabled:

• Pharos stores the X conversion settings for the account
• the integration becomes available for X-related purchase conversion workflows

How to Verify It Is Working

To verify the setup:

• reopening the settings page and confirming the values are still saved
• validating the expected X purchase conversion workflow used by your account
• checking for the expected conversion activity in X after your operational flow runs

Limitations or Important Notes

Saving the configuration does not establish that a conversion was recorded; verify the purchase workflow separately.

• this setup is focused on purchase-related conversion use cases
• valid credentials and conversion identifiers are required
• exact reporting behavior depends on the X workflow your account uses with Pharos

Troubleshooting

If the setup is not working as expected:

• confirm the integration is enabled
• confirm the access token is valid
• confirm the pixel ID and conversion event ID are correct
• confirm your X conversion setup matches the intended purchase workflow